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Press Release: Help Shape the New “Brand” for Chatham

Chatham, VA – March 31, 2025 — Reimagine Chatham, a collaborative effort led by the Chatham Rotary Foundation, Chatham First, and the Town of Chatham, is excited to announce the launch of a new project to develop a graphic identity and marketing strategy for Chatham and its surrounding area. This branding effort will highlight the unique assets of the region and promote it to residents, visitors, and potential investors. The project will begin with a public meeting on April 8 at 6:00 PM at the [original location] Pittsylvania County History Research Center and Library, located at 340 Whitehead Street, Chatham [new location] Pittsylvania County Community Center’s Gallery Room, located at 115 S Main Street, Chatham.

Community Input Needed!

The Chatham brand will go beyond just a logo; it will encompass a complete graphic identity system, including a style, theme, color palette, typography, and messaging that reflects what makes Chatham and the surrounding area special. This identity will be applied to various marketing materials, including signage, websites, brochures, and more, providing a cohesive and attractive image for the community. We invite all Chatham residents and stakeholders to attend the community meeting to share their thoughts on what makes Chatham unique. Your input will play a key role in shaping the future of the brand for the community.

For more details about the branding initiative, please contact:

About Reimagine Chatham:

Reimagine Chatham is a collaborative initiative led by the Chatham Rotary Foundation, Chatham First, and the Town of Chatham, bringing together civic groups, local businesses, service organizations, and community leaders to enhance the vitality of Chatham and its surrounding areas—from the Olde Dominion Agricultural Complex to the Tightsqueeze community. Implementation of the Reimagine Chatham Strategic Plan is guided by an all-volunteer steering committee, with support from a local consulting firm, River District Consulting Group. The initiative remains committed to transparency and community involvement, ensuring residents have a voice in shaping Chatham’s future. To stay informed about ongoing projects, track progress, and explore the initiative’s history and evolution, visit ReimagineChatham.org to sign up for updates. Together, we are building a stronger, more vibrant community.