A new branding scheme will soon be seen in and around Chatham.

The brand creation — made possible with the help of grant money — represents implementation of part of a larger growth and renewal plan developed by the collaborative Reimagine Chatham initiative; this plan started developing in 2023. The goal was to find a consistent way to market Chatham and its immediate surrounding areas, centered on a sense of community identity honoring the area’s history, and looking to its future.

Read more: A brand, not a logo: branding design unveiled in Chatham